About Me
I’m Tom McDaid, a Bristol based Digital Product Designer with over 19 years of experience in product design, UX, UI and design leadership, working with start-ups through to big companies and covering many sectors such as healthcare, e-commerce, financial services, insurance, energy, entertainment and more.
I strive to think holistically, to establish collaborative and positive working environments, to be an evangelist for UX design processes and to create seamless and validated experiences that surpass customer needs and business goals.
SKILLS:
- Designing for apps (iOS and Android), responsive web, connected devices, Saas platforms and more,
- UX (research, personas, competitor analysis, requirement gathering, user and service flows, IA audit, wireframing, prototyping, testing, etc.),
- UI & visual design
- Design systems
- Accessibilty and Inclusion standards
- Animation & interaction design
- Strategy,
- Planning, prioritising and roadmapping
- Liaising with stakeholders, designers and developers,
- Agile, Lean, Scrum, Kanban and Waterfall
SOFTWARE:
- Figma
- AI Tools (inc. Figma Make, Lovable, Canva)
- Sketch
- Adobe Photoshop
- Adobe After Effects
- Cinema 4D
- Lottie Animation
- Various prototyping & research platforms
- Analytics platforms (GA, Amplitude, Full Story)
- Jira,
- Trello
Past Clients
Achievements
Winner – “Digitising Patient Services” at Health Tech News Awards • DrDoctor • Nov 2023
“Best Website in the Middle East” at WAN-IFRA 2023 Awards • Hia website • Jan 2023
Awarded No.5 Top App Designer • Creativepool • Aug 2018
No.1 in Apple App Store: Children’s section • Go-CBBC App • Dec 2014
Editor’s Choice on Apple App Store • BBC Planet Earth App • Mar 2013
No.1 in Apple App Store • Catchphrase App • Dec 2011
Cinema 4D Masterclass Course • Academy Class • May 2011
Advanced Adobe After Effects Course • Soho Editors • May 2011
No.1 in Apple App Store: Entertainment section • Despicable Me App • Nov 2010
Multimedia and Design, BSc Degree • Brunel University • 2001 – 2005