Portfolio
About Me
I’m Tom McDaid, a Bristol based Digital Product Designer with a wealth of experience in UX, UI, visual and motion design for various platforms including mobile apps, responsive web and connected devices.
I strive to think holistically and to discover, understand and solve problems to create wonderful products that will truly make people’s lives better. During that process, I go all out to establish a positive and productive working environment, ensure that outcomes are a delight not only for end users but also for stakeholders and dev teams to work with, and I actively share my skills and experience with others and improve design systems along the way.
SKILLS:
- Designing for apps (iOS and Android), responsive web, connected devices, Saas platforms and more,
- UX (research, personas, competitor analysis, requirement gathering, user and service flows, IA audit, wireframing, prototyping, testing, etc.),
- UI,
- Design systems and component libraries,
- Visual design,
- Animation & interaction design,
- Liaising with stakeholders, designers and developers,
- Agile, Lean, Scrum, Kanban and Waterfall
SOFTWARE:
- Figma,
- Sketch,
- Adobe Photoshop,
- Adobe Illustrator,
- Adobe After Effects,
- Cinema 4D,
- Bodymovin/Lottie,
- Prototyping tools (InVision, Marvel App, Proto.io, UXPin),
- Zeplin,
- Abstract,
- Jira,
- Trello
Past Clients








Achievements
Awarded No.5 Top App Designer • Creativepool • Aug 2016
No.1 in Apple App Store: Children’s section • Go-CBBC App • Dec 2014
Editor’s Choice on Apple App Store • BBC Planet Earth App • Mar 2013
No.1 in Apple App Store • Catchphrase App • Dec 2011
Cinema 4D Masterclass Course • Academy Class • May 2011
Advanced Adobe After Effects Course • Soho Editors • May 2011
No.1 in Apple App Store: Entertainment section • Despicable Me App • Nov 2010
Multimedia and Design, BSc Degree • Brunel University • 2001 – 2005

