Hi. I’m Tom McDaid, a London based digital designer with over 8 years experience covering mobile app design, UI, motion graphics and 3D. I’ve had the privilege of working with great companies such as the BBC, ITV, 20th Century Fox and Universal and I have been responsible for the complete design of numerous chart topping mobile apps. I’d like to make many more.

I strive to suitably combine great visuals, UI, interactivity and animation to deliver something striking, intuitive and memorable.

I love getting my teeth into creative projects and I pride myself on being able to easily adapt to client’s timescales and budgets. Have a big project? Need full wireframes, prototypes, UI, 3D, motion graphics and the works? Bring it on. On a small project and need a good-looking easy-to-use app delivered fast? No problem. If it’s an interesting project then I’m all ears.

  • Specialised in Mobile App Design (for phone and tablet on all major platforms including iOS and Android),
  • UI/UX,
  • Visual Design,
  • Motion Graphics (Adobe After Effects),
  • 3D (Cinema 4D),
  • Wireframing,
  • Prototyping,
  • Saving out and optimising of graphics for development,
  • Experience working with multiple designers and developers for various platforms,
  • Creation of Apple/Android submission artwork,
  • Promotional materials including online imagery, websites, print and promo videos,
  • Photoshop,
  • Illustrator,
  • After Effects,
  • Cinema 4D,
  • Sketch,
  • Prototyping (InVision, Marvel, Proto.io),
  • InDesign,

Freelance Designer

Freelance UI & Mobile Designer • May  2010 – Present

Predominantly designing mobile apps for the entertainment sector. On many of these projects I designed everything from start to finish, including initial wireframing, UI and UX, visual design, creating full sets of guide images and videos, saving and optimising assets for development, liaising with developers, designing marketplace submission artwork, promotional materials, promo videos and more. On several occasions I have been required to fully create 3D environments which I have done using Cinema 4D and After Effects.

Recent app projects I have been involved in include; Orange, CBBC, Commonwealth Games, The Walking Dead, Countdown and Catchphrase.

Deluxe Digital Studios

Lead UI / Mobile Designer • November  2009 – May 2010

Lead Graphic Designer specialising in Mobile App design and UI. I was responsible for all of the design work coming out of the Deluxe Apps Deparment. My day to day role included UI and UX, visual design, exporting assets for development, 3D modelling, motion graphics, liasing with developers and stakeholders, organising other designers in the department and more.

Notable project titles included the Might Boosh “Old Gregg Torch” app, the “Gavin and Stacey” soundboard app and the Universal “Percy Jackson” app.


Re:fine Group

Head of Design • 2007 – November 2009

As Head of Design I was responsible for managing the creative department and ensuring that all of the company’s creative work was of a high quality, within budget and on time. My day to day tasks included management of the design team and projects, designing DVD and Blu-ray menus and packaging print artwork, creating interactive CD-ROMs, designing branded materials and showreels for the company and more.

Some of the projects that I designed for included DVDs and Blu-rays for The Wu-Tang Clan, Pink Floyd, FilmFour and The British Museum.


Cinema 4D Masterclass Course

Academy Class • May 2011

Adobe Certified – Advanced After Effects

Soho Editors Training • April 2011

BSc Degree, Multimedia and Design

Brunel University • 2001 – 2005

Interested? Get in touch…