The Davina McCall Fitness App includes a host of features including personalised exercise schemes based on user’s individual body size and weight, video tutorials, workout timers, GPS tracking and a “hearts” reward scheme for user’s continued participation. I needed to pay careful attention on the UX of this app due to it’s huge range of features and subsequent menu screens. The visual design was contributed to by designer Bert Dufour. The resulting app was launched alongside a Davina Fitness DVD and was a great success reaching the no.1 position over the Christmas and New Year period.
- Date: November 2012
- Client: BBC Worldwide, Deluxe Media, Island Wall Entertainment
- Skills: Mobile, UI, UX