I’m Tom McDaid, a freelance Digital Designer based in Bristol (UK) with masses of experience in UI, UX, visual, motion and 3D design. I’ve had the privilege of working with great companies such as Discovery Networks, Orange Mobile, Transport for London, BBC, ITV, 20th Century Fox and more. My past projects mostly consist of entertainment based mobile apps, along with projects for Fintech, Insurance, Telecoms, Transport, Travel and Charity/Not-forProfit clients.

I aim to continuously improve my craft and to immerse myself in the creation of products that truly benefit people. I pride myself on my empathy, my ability to adapt and on being user-centred throughout the design process in order to create apt, pleasurable and memorable experiences.


  • Experience designing for native apps (iOS and Android), web and more,
  • UX/UI,
  • Visual Design,
  • Animation / Motion Graphics (Adobe After Effects),
  • 3D Modelling and Animation (Cinema 4D),
  • UX research,
  • Identifying requirements,
  • Wireframing,
  • Prototyping,
  • Testing & iterating,
  • Creation of assets, specs, styleguides, etc,
  • Liaising with stakeholders, designers and developers for various platforms,
  • Working in Scrum/Agile environments,
  • Sketch,
  • Photoshop,
  • Illustrator,
  • InDesign,
  • After Effects,
  • Cinema 4D,
  • Bodymovin/Lottie,
  • Prototyping tools (InVision, Marvel App, Proto.io),
  • Agile/Scrum,
  • Zeplin,
  • Jira & Trello,

Numerous clients (inc. Discovery, Transport for London, Orange mobile)

Freelance UI/UX Designer • May  2010 – Present

Freelance Digital Designer specialising in mobile apps and motion graphics/3D. My involvement in projects ranges from initial product conception and UX through to hands-on visual UI design, product promotion, user testing and product improvement/iteration. I am experienced with motion graphics and 3D which has often been exploited in the creation of videos, transitions, animated interactions and 3D environments for entertainment-based products.

Recent app projects I have been involved in include designing products for; Discovery Network, Transport for London, Orange Mobile, CBBC, Solera Holdings (Insurance Fintech), The Commonwealth Games, The Walking Dead, Countdown and Catchphrase.

Deluxe Digital Studios

Lead UI and Mobile Designer • November 2009 – May 2010

Lead Graphic Designer in the mobile apps department of one of the largest post production companies in the world. I was responsible for all of the design work coming out of the Deluxe Apps Deparment and my day-to-day role would consist of UI/UX, visual design, exporting assets for development, 3D modelling, motion graphics, liasing with developers and stakeholders, managing and training other designers in the department and more.

Notable projects included the Mighty Boosh “Old Gregg Torch” app for BBC Worldwide, several “Despicable Me” apps for Universal Pictures and the “Percy Jackson” app for 20th Century Fox.



Head of Design • 2007 – November 2009

As Head of Design, I was responsible for all of the creative output of the company, the design flows and systems used, managing the creative team and ensuring that all of the company’s products were of a high quality, within budget and on time. My day to day tasks included management of the design team and projects, and hands-on design of DVD and Blu-ray menus and packaging print artwork for the key clients, creating interactive CD-ROMs, designing branded materials and showreels for the company, training staff, keeping designs systems efficient and up-to-date and more.

Some of the projects that I designed for included DVDs and Blu-rays for The Wu-Tang Clan, Pink Floyd, FilmFour and The British Museum. 

Cinema 4D Masterclass Course

Academy Class • May 2011

Adobe Certified – Advanced After Effects

Soho Editors Training • April 2011

BSc Degree, Multimedia and Design

Brunel University • 2001 – 2005